Blogging can be a very demotivating task. It is hard to get your content through the billions of existing ones. So you start searching for ways to promote your blog posts. Everywhere you go, you get generic oversaturated methods. You try them only to compete against a million people that do the same thing. I am not saying that using popular promotion methods is a bad idea. But only using them to promote your blog posts is NOT going to be a way forward. There is too much competition giving you too little results for too much work.
The only way to succeed is by employing more unique and creative ways then mix them up with more popular methods. This post describes 5 ways that either I employ or have seen successful people utilize it as it is more unique, creative and the best part, more adaptable to the type of blog posts one writes.
Pinterest is a popular website to share (“pin”) your ideas. This can be done on your profile. You can categorize your pins by creating boards. That way, related pins can be grouped. It is not just your profile, your board can also have followers. That means if you create a board for a specific genre and do quality pins, you can make a fan base for that board. This fan base can be used to drive traffic to your website.
But I don’t have time to create quality pins!
I know me either. That’s why the re-pin feature in Pinterest is a lifesaver. You don’t need to make quality pins every day, you just need to share them on your board. The content is unlimited. You can use other’s content to build a fan base around your board and eventually lead them to your blog.
I haven’t even talked about the best part of Pinterest yet. It is so easy to get visitors and engagement. That is so unlike Instagram and Facebook where it is pretty hard to gain engagement.
This is my profile with just 2 weeks of regular activity. You can see I already have 5.8k visitors on my profile. I do about 10-13 re-pins a day and I mix them up with original content. Unlike Instagram, Pinterest allows you to link your content to your actual blog post.
So if I did a post about 10 productivity tips I have for you, I would make a pin with 10 tips and link it to the actual post I have written. Since my board contains other re-pins from quality makers, I will be able to leverage the traffic to my post as well. And this traffic converts well because they are the audience that’s looking for those productivity tips.
Here you can see I have a board called “My Lifting Words”. It is the place where I post quotes from this blog. Naturally, it doesn’t have a lot of traction because I cannot be actively posting quotes there every day. But look at the other two boards, “For The Ones Who Judge” and “Be Inspired”. They are both completely made of re-pins. These boards only have 70-80 pins but have managed to drive over 5k+ traffic to my profile in just 2 weeks. These visitors have engaged with the “My Lifting Words” board and the pins there lead them to blog posts here.
The other example is a board I just created 2 days ago called “Deeply Productive”. The board intends to create pins with quality productivity tips. Right now I am building an audience on that board using re-pins. Eventually I will make original pins based on posts I have in How-to life category. That’s convertible audience at my doorstep.
Remember to always create niche-specific boards. That means you can draw the audience to your niche-specific blog post hence receiving a quality audience. The work is a bit tedious, but it converts way better.
Quora is a go-to place for quality-driven answers. That’s because users will only vote for answers that have practical value and actionable steps. You can use Quora to find out what users are searching for in your niche and answer them on your blog. Then you can write the answer inside Quora and leave a link to the source. Cool? But it gets better this way:
If you want to write a blog post that ranks in Google, you will have to do blog posts that cover every aspect of that topic. The way I like to use Quora (which is fairly tedious) is to search up all the main questions and all the related questions.
So if I want to make a blog post about writing, Quora will have many questions that are related to it. Like, How to write? What makes good writing? Where to find unique words? Where to get topic ideas?
Just by researching Quora alone, you will know what users want in a blog post. Now you can use this information to write a big blog post that covers every aspect of the particular topic.
Next step, refer your answers in each question leaving only the particular area that you need to answer. Then provide a link back to your original source. Topic ideas and traffic all in one package.
Using Instagram theme page
Growing on Instagram is hard, getting Instagram users to visit your page is harder. This is because the social media company figured out that they make way more money getting people to stay on their platform. But as social media with the highest engagement rate, Instagram cannot be ignored. There are many ways to use Instagram to leverage traffic to your website or blog. But the one I would like to talk about is using Instagram theme pages specifically.
There are two ways to go around here. You can either pay an Instagram page on your niche to advertise your site/blog post or you can create one yourself. Advertising on a niche page is pretty expensive, so I suggest the other way around. I have seen many big blogs employ this trick. Recently I started my own project which is too new to post any result.
Anyways, here is how I plan to go about it: a few days ago, I started this Instagram page called @deeplyproductive. Now writing on productivity and life is one of my plans for this blog and I have a dedicated category for that particular niche. I am regularly posting on this Insta page and with time to come (possibly months/a year), I shall build a community around it.
The takeaway point here is that I am not running an Insta page for this blog specifically. I am picking on a specific niche inside this blog. That way I know what my audience wants and I won’t annoy them posting random things on my Insta page. This is a very convertible audience that I can later leverage directly to my blog.
The point of explaining my plans was to make you understand how this actually works. The result of magazines like Foundr speaks for itself.
Using Medium publications
Medium has over 65 million visitors per month and has a thriving reader/writer community. This is a most engaging reader/writer community out there (sorry WordPress.com). And it has a feature that allows you to import blog posts from your blog.
Here is how to get the best of Medium: Writing on your profile is good, but you won’t be getting a lot of attention. The best way is to join Medium publications that already have 1000s of followers. Many of these publications allow you to post imported blog posts of relevant niche into their publication. Imported blog posts come with a source link that is gonna drive traffic back to your original blog post.
But, there is also a better way. Importing a complete blog post means users have no reason to click through your source link. I like to use Medium more creatively.
I will give an example. I have a blog post where I have written a detailed article on how to use a particular productivity app. Now I will go to medium and post an article like the top 10 productivity apps and leave a link back to my detailed article to the top app of the list. That way, I am going to get more user visits to my blog.
There are also other ways like posting an incomplete list topic and getting users to click to see the complete list. Medium has a huge reader community, how you utilize it is completely up to your discretion.
Using Facebook group
No, this is not about spamming your links in shady Facebook groups that will get you shadow banned. This is about creating a group completely for yourselves.
So many people create communities using Facebook page instead, which is a good option but ideally not the best option (You can use both). Facebook pages are very hard to grow compared to Facebook groups. It’s because only you get to choose what to post for your audience in a FB page. When you create community fan base for your blog in a FB group, your users will contribute too. They will typically be asking questions to you and you should be responsible enough to answer them. It comes at a cost of investing time.
But the community thus built is strong and engaging. That means when you share your next post on to your FB group, you are going to get a sudden spike of traffic that shall get you noticed elsewhere including Google. That’s your path to organic traffic eventually.
There isn’t a lot to conclude here. The hardest part of growing a blog is getting the initial audience. For that, you have to be creative instead of using main stream methods. For the continuity of your blog, you shouldn’t just be creating traffic from random sources but also focus on creating a community.
Make sure wherever you are sharing your blog posts, you are sharing it with the right audience. If you have an article about gardening in the backyard, you should choose relevant places to share it instead of spamming it for clicks. Doing it is not only annoying but the bounce rate of your blog post will be so high that Google will just shadow ban you. Even your best blog posts might not make the cut. So no matter what, keep to healthy ways to gain traffic and just avoid gray hat shady methods.